At INPROVE, we believe that every customer interaction holds the power to make a difference.
Rooted in hospitality training since 1994 and relaunched with renewed focus in 2020, INPROVE combines decades of CX experience with a modern mystery shopping platform.
From our international network of mystery shoppers to our expert analysts, we turn real customer interactions into actionable insights that improve performance, strengthen consistency, and drive long-term growth.
We help businesses understand what their customers and employees truly experience.
Our mission? To close the gap between the experience you want to deliver and the one that’s actually happening, so every interaction truly reflects your brand’s promise.
We dream of a world where every customer feels valued and every company grows through genuine human connection.
By mixing smart data with real, actionable coaching, we aim to be the go-to partner for brands that want to shine across every touchpoint.
Today’s guests expect more than ever. Brands can only grow if they truly understand their people, not just the numbers, but the feelings behind them.
That’s why we exist: to reveal the real story behind the experience. Not to judge, but to inspire improvement.
We turn feedback into progress, helping teams learn, grow, and create moments that guests remember and return for.
We measure "the Head" and "the Heart" of every customer experience. The Head represents the functional side: standards, processes, cleanliness, speed of service, product knowledge and operational consistency.
The Heart represents the emotional side: warmth, empathy, recognition, personal attention and genuine connection.
Together, they reveal not only what happens in the customer journey, but how it truly feels.
With offices in Almere, The Netherlands, and Valencia, Spain, and a globally connected project team, we proudly serve clients within hotel, restaurant, retail and financial services across continents.
Our extensive network allows us to provide valuable insights no matter where our clients operate.
